Published inpresleyson·Dec 4, 2022Why bet on Endomarketing in your professional routine?Every entrepreneur knows the importance of investing in marketing, do you agree? After all, it is the area responsible for researching the pain and desires of consumers, developing products and services that meet their needs and, in this way, gain the attention and satisfaction of customers. But what about the…Endomarketing3 min readEndomarketing3 min read
Published inpresleyson·May 1, 2022CHO: be surprised by the attributes of this new professionAre you happy at your job? If your answer is ‘no’, know that there is a new title, considered by many to be the ‘profession of the future’, which was born to change this feeling that affects millions of people in Brazil and the world. Chief Happiness Officer (CHO), whose…6 min read6 min read
Published inpresleyson·Mar 30, 2022LinkedIn for Business: How to use this important tool to your advantageIf you are an entrepreneur looking to attract the best talent to your business, LinkedIn for Business offers a careers page dedicated to job opportunities for the right people. In addition to the possibility of expanding and directing the workforce attuned, this platform builds a strong network of partnerships, suppliers…Opportunities For Women3 min readOpportunities For Women3 min read
Published inpresleyson·Feb 27, 2022Why is Nathalia Arcuri a successful reference in the financial market?The muse of finance Nathalia Arcuri, founder and content director of the first financial entertainment platform in Brazil, is one of the most surprising and inspiring women today. The admiration generated is not only the result of their ability to undertake and show that, yes, it is possible to achieve…Financial4 min readFinancial4 min read
Published inpresleyson·Dec 29, 2021What does the film Oxygen reveal about self-leadership and overcoming?Want to know how the movie Oxygen makes the leading power that exists within you come to the fore? Every leadership to be effective requires voice of command, discernment, motivation and a good dose of urgency, from planning to meeting goals and deadlines that a team can desempenta. In this…Self Leadership6 min readSelf Leadership6 min read
Published inpresleyson·Dec 22, 2021Home Office Secrets: What’s changed in the routine of businesses and employees?More than a year ago, since the covid-19 pandemic arrived in Brazil, many companies have consolidated the home office as a new work model and millions of people have changed their professional routine to try it. With an eye on this trend, it is necessary to understand that it is…Home Office4 min readHome Office4 min read
Oct 31, 2021Inspired Book: How to Develop Successful and Loved Technology Products by CustomersInspired is a reference for every entrepreneur: from organizational improvements, tools to align teams to the real needs of users, to the discovery and delivery of products that customers love. In this book, author Marty Cagan, one of the most influential people when it comes to high-tech product management, addresses…6 min read6 min read
Published inpresleyson·Oct 11, 2021Diversity in Companies: benefits and opportunities that add valueMore than ever, in this era of technology and globalization, corporate diversity is taking over the world of Human Resources. Just see how much employers are prioritizing diversity and inclusion initiatives, investing in resources to ensure their teams are prepared for success. A diverse work environment is an important asset…Diversity And Inclusion3 min readDiversity And Inclusion3 min read
Published inpresleyson·Sep 26, 2021Employer Branding: benefits and strategies to generate a positive perception of the companyWant to know something awesome about Employer Branding? Find out what it’s like to be on the team at Amazon, Canva, Red Bull or Google, for example. It is feasible to have the best impressions about it and the same positive perception to ask people who have never worked for…Employer Branding6 min readEmployer Branding6 min read
Published inpresleyson·Updated Aug 29, 2021Social Entrepreneurship: Success Cases and Their Contributions to the Creative EconomySocial entrepreneurship is a reality in Brazil and around the world, growing at full speed, breaking many paradigms, and contributing to transforming lives. In addition to being vital for the development of the creative economy and the inclusion of innovative products and services, it creates sustainable businesses with extreme value…Creative Economy6 min readCreative Economy6 min read
